WE
AMPLIFY
THE GOOD
YOU DO
ACROSS SOCIAL MEDIA
NON PROFITS
WE WORK WITH
BRANDS
FOUNDATIONS
INFLUENCERS
WHO
WE ARE
We are a social media, social good consultancy that works with you to take smart, impactful, and sustainable leaps in amplifying your good. We are experts in building relationships with audiences across social media so you can focus on what you do best - saving the world.
Good Amplified connects your target audience with the causes they care about - helping people help! We work inside and in-depth with brands, non-profits, foundations and individual philanthropists to help them leverage their social media storytelling across platforms to create awareness, impact and revenue in building a better world.
OUR
Experience
We know non-profit and corporate brands, and we create strategies that maximize social media impact while minimizing costs and resources.
WE ARE EXPERTS IN BUILDING RELATIONSHIPS WITH AUDIENCES
CONSISTENCY OF CONTENT
•Create & Manage Engaging Compelling Consistent Content
•Daily Organic Posting
•Develop & Maintain Brand Social Media Voice
•Alignment Between Social Media and Originations Strategic Goals
CREATE COMMUNITY
•Tagging, liking Commenting to generate/ Grow engagement
•Donor Retention
•Fan/ Follower Engagement
•Investment in Ongoing Success
•Bot growth hacking
ONGOING DIALOGUE
•Increased revenue through Donations
•Deeper Engagement
•Ripple Effect
•Amplification of Social Circles
•Targeted Demo Growth
•Campaign Ideation
•Remarketing of content for searchable sharable content
WHY
YOUTUBE?
85% of millennials are on YouTube - You need to fish where the fish swim.
We are THE ONLY YOUTUBE CERTIFIED AGENCY EXCLUSIVELY Serving NonProfits
#1
ONLINE VIDEO PLATFORM
$8b
2015 AD REVENUE
2nd
LARGEST SEARCH ENGINE
1.8b
REGISTERED VISITORS
3rd
MOST VISITED WEBSITE
5b
VIDEOS WATCHED DAILY
*IF YOU AREN'T ON YOUTUBE YOU DON'T EXIST
THE PROBLEM:
Make A Wish needed to grow their awareness on YouTube and engaged Good Amplified to nurture & grow.
CASE STUDY
Added channel trailer, new channel art (featured: Give Wishes campaign), included playlists, links to other MAW channel pages, and added donation button.
RE-DESIGNED CHANNEL PAGE
Cards linking to website, playlists, and other videos
Added annotations encouraging subscriptions
Featured video presented in all videos
Added watermark which
links to subscribe
ADDED INTERACTIVITY
Optimized and standardized descriptions, all new tags, created playlists, thumbnails for SEO, verified website to allow for external links.
THE OUTCOME:
JAN. 2019 REPORT CARD
Since partnerships launch - March 1, 2015
+317%
subscribers
+181%
views
+219%
minutes watched
+410%
likes
+186%
comments
+641%
shares
Results
Grew audience from 25K grown to over 100K SUBSCRIBERS and 36 million views
Magic Created
Top 1% of nonprofits on YouTube
YouTube Originals Partnership
Results
Facebook Case Studies
WHAT
WE DO
SUCCESS STORIES
Good Amplified creates relationships through deep social media engagement.
Growth: +153%*
Growth: +202.8%*
Growth: +120.6%*
* Denotes Growth Percent
Michelson Found Animals Tinder Instagram
Awareness Campaign
YOUTUBE CERTIFIED TEAM
Meet The Team
TATIANA EL-KHOURI
Lead Channel Manager
NATALIE BLACK
Channel Manager
GRACE FREEMAN
Social Media Executive
JADE ELIZABETH
Social Media Strategist
RYAN DUAME
Biz Dev
Studio 71 UpWorthy
ALI APPELBAUM
Channel Manager
AMBER J. LAWSON
CEO
Emmy Nominated Entrepreneur of the Year. Top 100 influencer marketing & Top 50 Women in Digital.
SHAWNA BIGBY-DAVIS
CCO
All Boats Rise, Women's Founder Network, TBWA/ Chiat/ Day